"The Baron Group makes its sales training relevant and applicable, empowering its students with needs-driven, team selling skills. Our sales organization has acquired a host of invaluable insights from The Baron Group's experience and expertise. Their fresh approach to training ensures complete comprehension of the material. Our team regularly uses Baron's innovative lessons and techniques, with both internal and external clients." Scott Posner CEO, Global Corporate Trust The Bank of New York Mellon
"I've worked with The Baron Group for twenty years and Consultative Selling training has played an important role in the success of each of the three organizations I've led during that period. An advertising agency is challenged daily by the need to sell the most elusive and intangible of all products: creative ideas. Our clients examine the ideas we present through a wide range of lenses - some quite subjective. The Baron Group has helped us develop strategies to engage clients more meaningfully in selling situations, keep our ideas sold after the presentation and send our people into meetings far more confident in their ability to achieve our objectives. We've trained all of our senior management in these techniques and watched the benefits cascade throughout the organization." Steve Harty Chairman BBH North America
“The Baron Group’s approach to training salespeople and marketers has significantly impacted our organization. We have seen increased business on the specific teams they work with, in addition to stronger client relations. The skills and techniques The Baron Group teaches are useable and applicable, yet also sophisticated and innovative in their delivery. I would recommend them to anyone whose sales and marketing teams are asked to add value to their client relationships.” Laura Tessinari Senior Partner, Director of Organizational Learning & Development Ogilvy & Mather
"The Baron Group has been a big help in developing our sales people and managers by bringing proven sales fundamentals to our organization while making them fresh and relevant to today's market conditions. Eric and his team have also helped us normalize an approach to our prospects and customers that has enabled our organization to measure and optimize each stage in the selling process. We are managing to grow our business despite these challenging economic times by leveraging The Baron group selling principles.”
Eric Presbey Senior Vice President, Sales Epsilon
“The Baron Group’s approach to training salespeople in the art of consultative selling has had a substantial impact on our top line revenue growth. They customized programs to our business which made the experience real for our sales people. We have seen a significant increase in wins as well as an increase in the number of quality conversations we’re having with prospective clients. The skills and techniques they teach are useable and applicable, but are sophisticated and new. I would recommend them to any company looking to enhance the quality and value of their communication to clients and prospects.” Jim Schneider Executive Vice President Weichert Relocation Resources Inc.
Testimonial from two colleagues to their manager after taking a Baron program
Eric and Jim,
Just a quick note to thank you for your training last week at our Headquarters. I thoroughly enjoyed meeting you both and particularly enjoyed your positive and building approach to your training.
You both set yourself apart from many trainers I have encountered in my career, and your positive approach and "building" atmosphere leave your audience positively charged for the challenging tasks ahead!
Thanks again for your time and efforts to improve our organization.
Eric is a fantastic presenter.He speaks from experience and is a natural at Consultative Selling.Stephanie has a very nice presentation style.Great approach to get quiet and outspoken people equally involved.
"This was, by large margin, the best sales training I ever attended. I used to leave meetings with a perception of being successful or not successful, but I wasn't sure of what I had done right or wrong (unconscious competence / incompetence). Now I know what has to be done, and it will be just a matter to do it over and over again." "I've used the techniques on the 2 meetings I had the very next day of the training, and got a great feedback. In one of the meetings, by "double clicking", we got the customer very engaged and talking a lot, uncovering additional information.
Later on that day one of the buyers told me I had excellent questions.... On the other meeting we were able to uncover hidden needs from the merchandiser person (who was really behind and driving the project) and the meeting took a totally different direction so we worked on a completely different and much more appropriate solution than initially headed by the buyer, while keeping the buyer engaged as well."
Testimonials from a few of our program participants
"It works! I can barely wait to see actual sales results and being able to report it."
"Thank you. A colleague and I put the training to use the next day with a client and she made a comment to us that my colleague asked some really good questions..."
I have attend a lot of workshops in my career. This, hands down is the best!
"I attended your training this past year and found it fantastic. I am using many of the things learned in your training. Thank you!"
"Eric, It was a pleasure to work with you again. I always take something positive and practical out of your training sessions. A number of guys in our sales organization had good things to say about today's sessions."
"Eric, thanks for conducting the seminar. I took away techniques that I will definitely use."
"Just thought I would let you know that I was able to put together a nice two hour session that focused on joint calls and how they relate to the consultative selling process.It came off VERY well. Could not have done it without your help, THANKS!"
A few comments from some of our program evaluations
"Great facilitator.Keeping the group engaged and interactive was key.Great, real world scenarios were used to put the learning in better perspective.Just an overall, very well developed program that can be easily applied to any role in any industry."
"Eric was absolutely wonderful! How important acknowledgement of our customers needs are in the field.Learning how to put customers at ease."
I believe strongly that putting these skills to use will make me an awesome salesperson!
"You should have a million dollar producer go around with you."
"Eric Baron has a great sense of people, makes learning fun , makes coaching/conflict resolution seem attainable, rewarding, essential and positive, not negative."
"The video exercises were by far the best thing about the course, getting practice.Their critiques and comments were very helpful."
"The video was the most helpful part of the training. It emphasized what weaknesses existed."
"Videotaping and critiquing of it. I didn't think I'd say that , but it's true..."
