"Selling", Eric Baron's latest book, offers master tips and techniques for successful selling. Learn to speak persuasively, engage your audience, and sell with confidence. The book teaches you how to target your audience, understand your customer and perfect your sales pitch. Eric provides step-by-step instructions, tips, and checklists to show you how to use state-of-the-art skills, present your products and services, and manage resistance.
Tables, illustrations, "In focus" panels and real-life case studies explain how to help customers solve their business problems, add value to relationships and close more deals.
"Selling is a Team Sport" is Eric Baron's first book.
Did You Know That Every Employee Can Be a Sales Professional?
The old sales paradigm:R & D developed the product; the sales force sold the product.The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—all of your employees—sell the product. Selling is more about fulfilling the true needs of the customer than it is about selling a pitch out of a can.Learning how to recognize and respond to the customer’s unspoken needs is the most important step toward becoming a problem-solving seller.
In clear and precise detail, sales consultant, Eric Baron describes the revolutionary selling strategy he’s taught to Fortune 500 companies.He writes for the manager, the executive, the sales professional, and every player on the company-wide selling team, revealing how to integrate the skills of each member of your company into the selling role.
Selling Is a Team Sport, the master playbook for organizing any company-wide sales team, shows how to:
Train every employee in your company to be part of the selling team
Motivate your sales force to use every member of the organization
Transform ordinary sales calls into problem-solving opportunities
Improve communications among all your employees
Reorganize the true needs of your customers—and respond to them creatively
And much more!
Sales opportunities can develop at every level of your company—from top to bottom.This book will help you organize each level into a valuable part of the selling process for maximum success.