Nobel laureate, Francis Crick, said, “James Watson and I were able to discover the structure of the DNA molecule because we were the only people in the hunt who didn’t know what it was supposed to look like.”
The Baron Group uses this metaphor to launch a discussion of how the most successful consultants and salespeople are those who are able to suspend the tendency to make assumptions about client needs. If audience members can do that, they have a shot at being invited to partner with a potential client. These sessions help audience members understand the difference between needs and solutions as well as recognize that good questions are better than good answers. Sales is not about positioning services, but about engaging in a strategic dialogue and listening to what clients say.
Whether a national sales meeting, retreat, trade show, conference or symposium, The Baron Group has the ability to present exciting keynote speech presentations. We explore ways to launch a discussion of how the most successful salespeople are those who are able to suspend the tendency to make assumptions about client needs.
The most common subjects of these presentations follow:
Beyond Consultative Selling
Selling in the 21st Century—A Problem Solving Approach
Bringing Creativity to the Sales Process
Managing Client Resistance through Problem Solving
Coaching for Improved Sales Performance
Analyzing Client Situations—The Mystery and the Magnificence
Making Outstanding Finals Presentations
Using Voicemail as an Effective Sales Tool
Prospecting for New Accounts—The Necessary Evil
Sales Action Planning—Thinking about your Territory
Offering Clients Ideas—The Hardest Sale of All
Each keynote speech or formal recommendation is customized for the particular audience to whom we are presenting.
We are pleased to explain what is included in each presentation prior to your committing to use us. These engaging and humorous presentations will allow groups to open their minds to new ideas, and audience members will walk away from keynote presentations with specific techniques that will improve their ability to suspend assumptions.