In today's marketplace, few companies can achieve product or price superiority over the long term. Creating a consultative sales culture has become the most sustainable competitive advantage within your control.
Within The Baron Group, we hold a unique perspective on consultative selling skills. In our sales training, we infuse the traditional sales approach with skills from the world of creative problem-solving, elevating the salesperson's relationship with clients from vendor or transaction-oriented provider to strategic advisor and trusted partner.
Through qualitative and quantitative research we have acquired a significant body of knowledge that drills down on why buyers buy and why successful salespeople succeed. Solving business problems by combining industry and product knowledge with proven problem solving and consultative selling skills will create a value added salesperson.
Our dual focus is on the role of the salesperson as a problem solving resource to his or her customers, and the sales manager as coach. Our experience has shown that the sales manager plays a critical and highly leveraged role as a coach in helping to assure sustained behavior change and improved performance.
The Baron Group was founded by Eric Baron in 1992. Previously, Eric spent eight years in sales, sales management, and sales training at Union Carbide Corporation. He then spent five years at Synectics, Inc., an international consulting firm that researches and teaches creativity and innovative teamwork. Prior to his time at Synectics, Eric served ten years as President of Consultative Resources, a company devoted to training salespeople.
The Baron Group's services represent the combination of over twenty years of researching the processes associated with sales and problem-solving.