"Get started on implementing Eric Baron's approach right away." Noel Capon, Columbia University School of Business
Is Your Sales Team Pulling For The Customer?
They should be! Sales success today requires working together and solving the customer's business problems. We believe the best salespeople are great problem solvers.
In our sales training, we teach salespeople to use a problem solving orientation in sales calls. They build more trust and stronger relationships. They learn more about their customers, uncover more needs, make more tailored recommendations, and get results faster. The outcome is better sales performance and loyal customers.
"The Baron Group has helped us develop strategies to engage clients more meaningfully in selling situations, keep our ideas sold after the presentation and send our people into meetings far more confident in their ability to achieve our objectives. We've trained all of our senior management in these techniques and watched the benefits cascade throughout the organization." Steve Harty, Chairman, BBH North America
"The Baron Group makes its sales training relevant and applicable, empowering its students with needs-driven, team selling skills. Our sales organization has acquired a host of invaluable insights from The Baron Group's experience and expertise. Their fresh approach to training ensures complete comprehension of the material.Our team regularly uses Baron's innovative lessons and techniques, with both internal and external clients." Scott Posner, CEO, Global Corporate Trust, The Bank of New York Mellon
In "Selling is a Team Sport", his widely acclaimed first book, Eric Baron describes the revolutionary selling strategy he’s taught to Fortune 500 companies.
He writes for the manager, the executive, the sales professional, and every player on the company-wide selling team, revealing how to integrate the skills of each member of your company into the selling role. A more detailed description is available here.
To order a copy of Selling Is a Team Sport, ($19.95) send and email to info@barongroup.com or call, 203 227-7907.
"Eric is very vibrant, he gets the group involved, and he gets into the group, which makes it much more powerful."
New! Just Released!
"Selling", Eric Baron's latest book, offers master tips and techniques for successful selling. Learn to speak persuasively, engage your audience, and sell with confidence. Order your copy at Amazon.
